By Request Inc.
 
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about

By Request Inc was started in 1996 as a consulting company delivering professional services in the Canadian and US telecommunications industry.   Decades of experience in executive leadership roles  has expanded the depth and reach of the services now provided.  The network of relationships, proven management  techniques  and experience gained through years of professional engagements has delivered exceptional results to the organizations that have engaged with By Request.  

 

The President of By Request Inc. is Bruce Good.  Bruce is a high energy, innovative corporate executive with major accomplishments and leadership roles in the information technology,  healthcare, life sciences and applied research industries. He has significant international experience as a top performing team builder and motivator with excellent interpersonal, communication and leadership skills. He has a proven track record leading organizational efforts to gain or retain market leadership through teamwork, focus creative strategic planning and operational excellence. 

 
 
 
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Professional Services

 
 

Business Development

By Request specializes in business development. The ability to recognize and act on opportunities is critical to success and involves the development and implementation of a well thought out marketing plan. Building relationships, testing and measuring outcomes,  adapting to change and the ability to sustain a relentless pursuit of your goals are key ingredients for success. 


Executive coaching

Understanding the way you communicate within your organization and your external clients is a key part of the success of any organization.  The  culture that is built within the executive team can make or break an organization.  By Request has developed some unique processes to maximize your client and team engagement outcomes. 


Charitable fund Raising

By Request believes in giving back to the community and generously supports several charitable and not for profit organizations, including the Ottawa Heart Institute, United Way, Canadian Arthritis Association and the Juvenile Diabetes Research Foundation. 
 

OnLine Business assessments

Understanding the current state of any organization is critical in order to move forward.  Utilizing some unique tools, By Request is collaborating with Dr. Sorin Cohn in the deployment, assessment and analysis of an organization's leadership team and their alignment around key success factors for positive business outcomes. 

Innovation management

The true keys to increased performance is the ability to manage the innovation activities within the organization, something that many companies have overlooked and are inadequately trained to address. 


Advanced Multi-Cultural Sales Skills 

In most organizations, nothing happens until the sale is made and yet the resources spent on this critical success factor are often overlooked.  Today's multi-cultural business environment, both domestically and internationally, adds a new  communication complexity that needs to be well understood.  By Request is collaborating with Hofsted Insights, Richard Lewis and Optime to deliver world class sales training. 

I engaged the professional services of By Request Inc. in an attempt to help my leadership team improve their overall client engagement results and internal communication effectiveness. The tools and processes introduced have had a profound positive effect on everyone’s performance and the overall culture of the organization.
— Leonard Kruszewski, President , RF Connect
 
 

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pUBLICATIONS

 
 

Innovation action plan for canada

Since 2012, The Conference Board of Canada’s Centre for Business Innovation (CBI) has undertaken a major research and stakeholder engagement program designed to improve Canada’s business innovation performance. This document draws on the CBI program to set out an Innovation Action Plan for Canada.

READ THE REPORT

Skills for business innovation success

Skills are active components of the innovation process and directly affect whether other innovation inputs (e.g. financial and technological resources) are used effectively in the pursuit of new or improved products, processes, services, or capabilities. This report outlines eight strategies to strengthen the skills and thereby improve innovation capacity.

READ THE REPORT

 

 

Metrics for firm-level business innovation 

This report demonstrates that it pays to measure innovation performance by establishing an effective set of innovation metrics.  The report presents options for firms to select and adopt performance-enhancing best practices in areas of managing innovation outcomes.

READ THE REPORT

Evaluating Government
Programs That Support Business Innovation

Worldwide, governments are increasing efforts to boost economies by supporting innovation in their industries for better competitive performance in global markets. In this report, CBI provides the framework, principles, and basic metrics for evaluating and adjusting government programs that support innovation.

READ THE REPORT

 

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CONTACT

 
Bruce Good

BRUCE GOOD

PO Box 122, Fenelon Falls, ON  K0M 1N0

239 - 682 - 0101

wpbgood@gmail.com